Whether you’re looking to gain the attention of others at your company, looking to take your entrepreneurial spirit to the next level, or trying to propel your company to the forefront of marketing, exhibiting certain qualities that all leaders share can go a long way in helping you achieve your goals.
So, I’ve come up with a list of three traits that all the leaders in my marketing organization seem to share.
1) They have experience.
That’s right – experience. Marketers must prove their value by producing over the long haul. And the more experience, the better.
Unfortunately for junior-level workers, there’s just no substitute for experience. But on the positive side, making your mark early will reap benefits later on. And for mid-level managers looking to take their careers to the next level, there’s no greater proof of that than sustained success and proven ability to yield results.
2) Despite doubt and uncertainty, they don’t care what others think about them.
A college dropout rises to become CEO of a new hi-tech company. He’s eventually forced out of his company because of an internal power struggle and conflicting opinions. Years later, he comes back, once again taking over the company, and inspiring an entire generation and those which followed to do one simple thing, to “think differently.”
Great marketers don’t give up or give in. They aren’t hurt by criticisms or hard feelings, and they aren’t here to make friends or enemies – they’re here to succeed.
Gary Vaynerchuk, one of my favorite marketing leaders, attributes his success thus far solely to the amount of heart and hustle he comes with each day. Marketing leaders have no ego, and they bounce right back from any obstacle thrown their way.
Any denunciations are only fuel to their burning fire.
3) They don’t accept the norm.
Great marketers are never satisfied; they always keep pushing the boundaries to create something newer, better.
They’re innovators, creators, trend-setters, pioneers of the next age of marketing.
They embrace the explosion of digital media, and use traditional for what it’s still worth. They understand the role of every piece of the marketing puzzle, and regret nothing.
If marketing is a contest to gain the attention of consumers, only marketers who challenge the status quo will enjoy any success.
When they’re told “no” or “we can’t” they don’t lay down. They ask “why not?” They always find a way, empowering team members along the way.
Those are some of my observations. What leadership traits do you like to see?
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