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How Sirius XM Leverages Data-Driven Marketing
This post was written by guest blogger Michael Becker, Marketing Support Specialist at Teradata Marketing Applications. He is responsible for managing content development and promotion of Teradata's...
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The Four Essential Truths Of Real-Time Customer Engagement: The Third Truth
DECIDE. Unless you’re a football fan like I am, the name Vince Lombardi might not be familiar to you, and you might not know that he used to be the head coach of the Green Bay Packers, one of the...
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What Amazon’s New Dash Button Means To CPG Manufacturers And Marketers
Have you heard about Amazon’s new Dash Button? Some Amazon Prime subscribers are now being invited to try Dash, a small plastic button that can be placed “right where you need it,” on a washing...
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Your Fear Of Collaboration Is Bad for Business
Silos in business persist in large part for one reason: the people in each function —marketing, finance, IT and so on — believe the people in the other functions don’t understand what they do. I...
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It’s the C-suite’s turn: New studies show CEOs need to get into data-driven...
When I wrote Big Data Marketing in 2013, my goal was to get past all the hype and fear to open up the conversation about the benefits of data-driven marketing. Now, two years later, has the dialogue...
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It’s a small-screen world
This post originally appeared on The Economist Group's Lean back blog. The average person’s attention span is now even shorter than a goldfish’s, and mobile is pervasive, with activity on smartphones...
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Can WhatsApp Take the Spotlight As the New Marketing Channel?
Don’t you find it insanely frustrating when you are trying to sign into Skype and you just can’tremember which username or password you used? It happens to the best of us. This is why the founders of...
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Better Marketing and IT Collaboration to Drive Business Value
Technology plays a central role in growth and overall operations in business today. Driving revenue growth and improving customer experience are top initiatives for businesses, and marketing is often...
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Four Ways Customers Changed In 2015 And What You Can Do To Adapt In 2016
Marketing trends that began a few years ago can no longer be ignored. Looking back over the past several months, it’s become increasingly clear that: 1. The customer is in charge. You can manage the...
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3 Traits All Marketing Leaders Share
Whether you’re looking to gain the attention of others at your company, looking to take your entrepreneurial spirit to the next level, or trying to propel your company to the forefront of marketing,...
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